With a highly-successful career spanning karting to Formula One, including three victories at the prestigious 24 Hours of Le Mans and winning the FIA WEC World Championship, Allan is one of the most respected and liked personalities in the dynamic and competitive world of motorsport.
Rarely seen without a smile on his face, Allan has always been one of motorsport’s most naturally engaging and entertaining characters, making him a favourite of media and fans alike. Off-track, this has led to media roles with BBC F1, BBC Radio 5 Live, Sky Sports F1 and SPEED TV, where he has shared his sporting insight with millions of viewers and listeners.
In addition to his on-track success, Allan helps companies engage their respective target audiences through marketing and communications campaigns.
One of motorsport's most interesting drivers, Allan is adept at sharing stories from his fascinating life with stakeholders from all walks of life, and has considerable experience hosting corporate events, along with motivational speaking and team-building activities.
To succeed in business, you need to be psychologically prepared, and Allan can provide a unique insight into the mental preparation required to be a winner!
Allan is at home whether behind the wheel of his high-tech race machinery, fulfilling media commitments or representing global brands such as Audi in television advertising campaigns.
Allan has supported companies in meeting their business objectives through:
Marketing campaigns
Customer loyalty programmes
Networking/corporate/VIP events
Incentivising employees & customers
Motivational programmes
“P&H has worked with Allan since 2009 and he has been invaluable in helping with our management communications and building better relationships with our key clients and customers. Allan’s position at the top of elite motorsport provides a great opportunity for P&H to add real value to our events strategy. His infectious enthusiasm and drive ensures that any of our VIP guests that meet him take away a positive experience not only of Allan, but of P&H.”
Marketing Manager
Palmer and Harvey
"We have sponsored Allan for eight years, firstly through Jewson and recently through Graham. We proudly have Allan attend many of our customer functions, standing in the front line for our Jewson and Graham brands, promoting internal programmes. He adds credibility to an event with his ability to connect with the audience, making them feel relaxed and involved. Allan’s commitment and drive in his sport helps to encourage our team to reach their own goals."
Chief Executive
Saint-Gobain Building
Distribution UK & Ireland
"Allan was a major part of activities with our VIPs when Formula One first visited Bahrain. We invited Allan to share his insight into the sport, acting as a UBS ambassador. He was the consummate professional, effortlessly engaging the audience, many of whom were new to motorsport, adding to their enjoyment of the Grand Prix."
Corporate Activities Manager
UBS
Tune in to watch Allan race at the following times.
MOTORS TV (UK)
Live broadcast times are in BST:
Sunday 14 April
11.30 – 18.30
WEC Silverstone Race – Live
RADIO LE MANS (radiolemans.com)
Friday 12 April
12.15 – 14.00
Free Practice
16.00 – 17.45
Free Practice
Saturday 13 April
09.00 – 10.00
Free Practice
12.00 – 13.15
Qualifying
Sunday 14 April
12.00 – 18.30
WEC Silverstone Race - Live
The race can also be followed live on www.audi-liveracing.com/
Allan has acted as an ambassador for many diverse organisations, both large and small. His knowledge of the business environment is second-to-none and this shows in his professional and engaging dialogue, supported by his passion to get it right.
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